If you're a nurse pulling 12-hour shifts, a warehouse worker on concrete all day, or a runner pushing through plantar fasciitis โ you already know the feeling. That deep, nagging ache that doesn't go away when you sit down.
Most people have two choices: spend $10โ20 on drugstore insoles that flatten in a month, or pay $200โ500 for custom orthotics that take weeks to arrive. Neither option makes sense.